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Product Marketing and Product Management in Electronic Media?
For example..how does the marketing department of a tv channel carry out the exercise of product marketing and product management effectively..are there any relevant tools or research tools to assist in this exercise???
A TV Channel bases its marketing strategy via same media means as used by other companies. They shall go for print media, electronic media.
They might advertise on other channels about their particular products, create some hue in the market via print and internet media.
It is almost the same.
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