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How do project management publications help you promoting yourself??
On internet you can find several sites where you can post articles about topics of your interest. You can use it as marketing for your product, but also as a showcase for your knowledge.
Did you know that publishing articles can add value to you as a contractor?
Want to know what are the factors that make publishing worthwhile?
Let me tell you my story and the reactions I had on this topic.
In order to share my experience in the areas of project management, service management and programme management I started three weblogs: the Prince2 Weblog (http://prince2.healthcheck-online.com), the ITIL Weblog (http://itil.healthcheck-online.com) and the MSP Weblog (http://msp.healthcheck-online.com.
When I started it my main purpose was to share my best practises and templates that I created. I found out that by sharing my experience I not only helped out other people, but it also created some nice side effects:
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my social network has extended with managers all over the world that I otherwise would never had met;
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the reaction on my articles led to better understanding of some of the aspects.
The extended network can help you too! Publishing your articles about project management, service managent or programme management on one of the weblogs do not only bring your knowledge under the attention of the growing group of visitors. By putting your information and link to your weblog/profile you also bring yourself under the attention of the interested reader.
Here you can see some of the reactions on my question if publishing project management articles help to promote yourself:
Matt:
“This is a very interesting discussion. I believe that publishing articles does help you promote yourself – as long as you are more than just certain that the articles demonstrate that you have some knowledge in an area.”
Matt continues “I say ‘more than just certain’ because I believe the most critical success factor (CSF) is that you have to somehow know that there is an audience who will be interested and want to seek you out for your knowledge following on from the publication. It will also matter WHERE you publish the article – as in what medium that the publication uses to broadcast to its readership and whether the audience you specifically want for your facilitating awareness or interest in your knowledge uses it. “
Matt has raised an interesting discussion. It is not only the article that matters, it is also the place where you publish it that matters. Think of it yourself, where would a project managent article be better read, on an general article site or on a ‘niche’ project management site where you can meet project management oriented people?
Matt made me look at the statistics of the Prince2 Weblog and this ws my conclusion:
“Hi Matt, as always with a very profound and very good response. Looking at the statistics of my weblogs I notice that you are right.
About 50% of the people visiting are interested in knowledge about programme management, project management or service management in general. But the posts that get the most hits are specific themes, like: product breakdown structure or product flow diagram (both two Visio templates). (Besides the links to sample exams….) “
In the same reaction I also added that writing about one specific subject per article helps to show your expertise. For example:
“If I talk about ITIL I always start with the Product Catalogue (I know, I should start talking about Service Catalogues now….) and embedding the delivery of products and services in the change management process. “
” With Prince2 I like the product decomposition stuff and Management of Risk.”
” With MSP I like to start talking about the business objectives and the ambition of a company.”
So what are factors that make publishing valuable?
1. First of all publish only articles about topics that you have knowledge of. A good article generates interest in you as the author, but a ‘quick and dirty’ article can generate negative publicity.
2. Put structure in your article. Remember the classes you’ve had about writing reports at highschool. A structured article is much better to read!
3. Publish your article on websites like articlesbase.com but don’t forget to put it also on niche websites like the Prince2 weblogs.
4. Don’t forget the end your article with your credentials. Of course: don’t forget to link to your weblog or profile on Facebook/LinkedIn.
About the Author:
René Bladder is an innovator with a strong focus on (business) processes.He has more than 15 years of IT experience as a systems designer, project manager, service manager and programme manager. His drive is to successfully implement a process approach in organisations in order to improve the efficiency and quality.
His weblogs can be found at:
- http://prince2.healthcheck-online.com
- http://itil.healthcheck-online.com
- http://msp.healthcheck-online.com
René has also automated the project management health check, check: http://www.healthcheck-online.com.
Article Source: ArticlesBase.com – How Project Management Articles Help to Promote Yourself??
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